Where Studios, Teachers and Dancers Meet

Overview

DanceBook centralizes the dance community by connecting studios, teachers, and dancers in one place. The app simplifies booking, scheduling, and communication, making operations smoother for teachers, classes more accessible for dancers, and studio time more profitable for owners.

The Problem

The dance industry operates across disconnected channels. Class discovery, studio rentals, scheduling, and communication are handled manually through social media, apps, and personal connections. Without a centralized platform, the ecosystem remains fragmented, making it difficult for all sides to coordinate, plan, and access opportunities efficiently.

Teachers lack tools to manage classes, bookings, and communication in one place

Studio owners miss opportunities to rent space during downtime and increase revenue

Dancers struggle to find and sign up for classes that match their schedule and style

Research

To understand teachers, studio owners and dancers currently operate, I analyzed how each group discovers classes, coordinates schedules, rents space, and manages communication.

Interviews

Teachers

"I post my classes on Instagram and that’s how students reach out to me"

Rely on social media for class promotion and visibility
Manage bookings, payments, and communication across multiple tools
Rent studio space manually, creating operational friction and limiting scalability

Studios Owners

"I need to rent the studio during empty hours for occasional classes"

Struggle to fill unused time slots
Limited visibility among instructors
Rentals are coordinated manually, making it hard to maximize utilization and revenue

Dancers

"I check teachers’ Instagram for classes, and the BeStreet app"

Class discovery is fragmented across platforms
Registration and communication are handled manually
Difficult to find classes that match schedule, style, and location

The interviews helped me map the ecosystem and surface pain points across different user groups.

For the next phase, I chose to focus on teachers and conducted a survey with 24 participants to further explore their needs.

Survey

How do you promote your classes?

85%

Instagram

How do students sign up for your classes?

91%

How do you find and rent studios for your classes?

93%

Personal contacts

Insights

Promotion, registration, and studio booking are handled manually across different channels

Studio discovery depends on personal contacts rather than real availability

As teachers grow their audience, coordination becomes harder and less scalable

Teachers are currently acting as their own operations platform across disconnected tools.

Persona

“More followers means more DMs, and sometimes I miss students who are trying to register”

Shani Levy

31, Dance Teacher

Shani is a hip-hop teacher who splits her work between weekly studio classes and independent workshops. Most of her classes take place in Tel Aviv and the surrounding area, and once a month she hosts workshops in other cities.

Motivations

Grow her student base
Find studios with fair pricing & reliable availability
Expand workshops beyond Tel Aviv

Pain Points

Promotion depends heavily on Instagram
Sign-ups and cancellations are handled manually
Studio rental requires contacting studio owners directly

Competitors Research

Instagram

Builds followers and community over time
Strong visual storytelling for marketing
High exposure and shareability

Direct and fast communication with students and studio owners
Supports group messaging for class updates

BeStreet App

Helps teachers gain visibility and attract students
Centralized list of studios to rent

Teachers rely on separate tools for promotion, communication, and studio rentals, creating an opportunity for a unified workflow in one place that improves efficiency and supports both professional and business growth.