Order behind the scenes

Overview

Showit was inspired by my experience as a professional dancer in productions, where managing schedules, auditions, and communication often becomes chaotic across multiple tools. The platform connects producers, performers and crew members who are often involved in several productions at the same time into one organized system, streamlining the entire workflow and making the production process more efficient.

The Problem

Productions involve many roles working together, where even small changes can impact the entire workflow.

Fragmented Communication

Details are spread across WhatsApp, Excel, emails, and verbal updates, making it difficult to maintain a reliable source of truth.

Frequent changes and last-minute replacements, rely on manual communication leads to delays, stress, and misalignment.

Unstructured Audition Management

Auditions and performer availability are hard to track in a consistent and organized way, leading to missed opportunities and inefficient decision making.

There is no end-to-end system that supports the full production lifecycle, leaving teams dependent on fragmented tools and inconsistent processes.

Research

To understand production workflows, I conducted 4 interviews and a survey with 32 participants to explore the needs and pain points of performers involved in productions.

Interviews

I had a temporary phone for a week, all my schedules and details were in my old WhatsApp. I had to chase people to resend everything.

Sometimes I get stressed about taking multiple productions at once because finding a replacement is a real headache.

It’s really frustrating that not all auditions reach me. I have a friend that also in the industry and we end up sending auditions to each other.

Survey

How do you communicate with the production crew?

95%

How do you find new productions to join?

83%

Connections & recommendations

How do you find a replacement?

97%

Independently

Insights

Communicate with production crews through WhatsApp, causing information to scatter across messages and groups.

Replacements are usually handled by the performers themselves, creating stress and coordination challenges.

Finding new productions relies mostly on personal connections, leading to missed opportunities.

Managing multiple productions at once creates a high cognitive load and a strong dependency on manual tools.

Persona

“Every day I’m in a different production, I’m tired of managing everything through iPhone notes.”

Dana Rozen

25, Professional Dancer

Dana has been dancing since childhood and now works as a freelance performer in shows, commercials, and theatre productions across the country.

Motivations

Keep rehearsals and performances organized
Quickly find replacements
Communicate clearly with production teams

Pain Points

Information is mostly scattered across WhatsApp
No central place for schedules and updates
Managing replacements alone is stressful, especially with multiple productions at the same time

Competitors Research

Manual tools

Manual tools like Excel and Word are familiar and easy to use

Social platforms

provide strong visibility and professional connections

Smarcast

focuses on auditions and provides useful features such as view insights for performers

However, each tool addresses only a small part of the workflow. The ecosystem lacks a unified, end-to-end platform that supports the full production lifecycle for producers, crew members, and performers.

Business Model

Freemium

free version with basic features to explore the platform, participate in the ecosystem and help grow a shared community while encouraging upgrades
Premium version with advanced capabilities

Business Goals

Reach 2,000 free users within the first 3 months of launch
Convert 40% of free users to Premium users within 4 months
Achieve 70% daily active usage, supported by features that keep users coming back, such as new auditions, schedule updates, and activity insights